ColligoValley
A Disruptive Force in the Website Market

1. The Opportunity -  ugly, old, one-way marketing tool
2. The Current Web Development Marketplace – Fragmented and Inefficient
3. The Future Web Development Marketplace – Platforms and Partnering
4. The Coretomic Solution – ColligoValley: A Professional Web Development Community

The Opportunity:  The Current Website, a Reason for Disruption!

There are currently 12,183,123 (See data below) firms in the US with new ones opening each and every day.  It is a staple now for every company to have atleast one website.  From our experience corporations upgrade their website every two to three years; creating a significant opportunity for the correct software platform. Our predictions are that the average fees each corporation will pay to buy, own and manage their websites are 1000$ a year. This creates a marketplace of greater than 12 billion dollars a year. As additional business functions move to the website we predict the average fees will increase thus creating a larger market year after year.  The business mix in the United States is highly dominated by small firms.  Small firms demand and need control over their site because they do not have the staff and resources to pay others to update and manage it. 

Corporations in the United States:

Sales Genie, InfoUsa 2007

Design needs change, the majority of the current site have no effective Content Manager, they are all asking for new functions such as news, subscriptions, ecom, RSS, streaming media or they are expanding the business processes on the website such as self service,  payments, customer management and so much more.

The current websites are typically ugly, not well designed for Search Engine Optimization, can not be managed and controlled by non-technical people and are only marketing driven.  The next generation of websites will be graphically brand matching,  controllable by the business professionals, fully integrated business solutions that encompass customer self-service functions such as service and product control, payments and much more. 

Currently there is no solution that solves these needs for the mass base of corporations in the United States.  This creates a significant opportunity for someone to build and deliver this solution and disrupt the entire website building and management marketplace.

The Current Web Development Marketplace – Fragmented and Inefficient

The current website development marketplace is characterized by numerous small firms.  Websites are being built by professional Software Development Companies, Advertising and Branding Agencies, Marketing Agencies, PR Firms, the VP of Marketing or the kid next door. The fragmented base of companies is comprised from 103,777 firms not including the kid next door.

There is not a single nationwide web shop in the US; the market is built from small fledgling companies providing sub-par solutions to the businesses in the United States. Most of these firms lack the requisite combination of technical skills, creative skills and business acumen to effectively and efficiently compete and survive.  Lacking a complete set of necessary skills, many small firms struggle to meet clients’ basic website requirements, miss project deadlines, and fail to achieve profitability.  Most of these small website shops will go out of business. Furthermore, the lack of a standard easy-to-use web development platform means that the sites eventually produced by these minimally capable firms do not help clients achieve their business goals, and are extremely difficult and expensive to manage and maintain. Simply put, most of today’s websites are being built by a gaggle of incapable firms that are using a hodgepodge of technology to launch costly poor performing business websites.

The Tools:

With 12 million companies in the United States and the website market greater than ten years old, we find it amazing that there is not one standard platform to run websites. There are NO TOOLS that offer a No-Coding solution to those demanding control and power; Until Now... ColligoNet.

Websites are a branding representation of a company and currently require custom artwork to reflect the brand of the company.  There is no single product that automates the building of the design layer on a website with the connection to the server and its functions without the requirement for coding.

The Channels:

There are two very different channels for this market.  The first is the structured channel that is currently building and delivering websites and the other is a self-service channel that has not fully evolved yet.

The Future Web Development Marketplace – Platforms and Partnering

The costly inefficiencies of traditional website development practices make the website industry ready and receptive for a disruption. The introduction of a powerful new suite of web development tools will empower a new breed of web designers to quickly and easily build the world’s most sophisticated business websites, with no coding or other technical expertise required.  These new designers will leverage the expertise of numerous professional partners to acquire the knowledge and skills needed to deliver superior performing business websites in one-tenth the time and at one-tenth the costs of traditional web firms.  Powerful platforms and partnering to acquire skills means that the traditional all-in-one web shop, like the small firm, will also be history.

The Coretomic Solution – ColligoValley: A Professional Web Development Community

The ColligoValley is a disruptive force in website development. The ColligoValley will be the world’s most productive cluster of website professionals. The Valley is being built by and for a new breed of interconnected non-technical creative and business professionals who have no programming skills, but are demanding 100% absolute control over the design, development and management of business websites.  Fortunately for these professionals, The ColligoValley is a 100% control no coding zone.

New website automation tools will inspire and enable entrepreneurs to create new web businesses while existing businesses will immediately become far more productive and profitable.  Without any technical or coding skills, these newly created and transformed businesses will disrupt the traditional website building processes by building websites that are 10 times more powerful, 10 times less expensive and delivered in one-tenth of the time. 

The ColligoNet Partner Community

A key disruptive feature of the ColligoNet application is it's embedded in the Coretomic Partner Community.  This professional community of web experts forms the core of the Valley and serves as both the crossroads and catalyst for a diverse group of community partners.  Individual expert partners contribute knowledge and know-how to the community.  Teams of experts collaborate on web projects and new product development.  The breadth and depth of Partner contribution and collaboration is unprecedented in the web development industry.

Empowered by a suite of patent-pending website automation tools, the ColligoNet Partner Community builds the world’s most sophisticated websites…without any coding or technical expertise required.  In fact, community members quickly build 100% dynamic business sites, including thousands of business functions without the time and costs of the traditionally laborious website process. Traditionally, creative and business professionals were held hostage by programmers when needing to make even minor website changes.  Today, the ColligoNet Partners are free to build 100% dynamic business sites on their own terms, on time and on budget!  Coretomic’s embedded ColligoNet Partner Community is shattering the traditional website development process and offers a substantial technical and cost advantage over traditional web development firms.  Soon, the traditional time-consuming processes and the expensive firms using these methods will cease to exist.

Silicon Valley

The Silicon Valley is a cluster of interconnected businesses in a particular field.  Interdependent companies participating in this cluster realize substantial gains in productivity, national and international, competitiveness and profitability.

ColligoValley

The ColligoValley is a dynamic web-based cluster of interconnected web professionals focusing on designing, building and delivering killer websites.  The Coretomic Partner Community lies at the core of the community and serves as the community’s crossroads.  In this community, Coretomic Partners collaborate to incubate new businesses, create new business models and disrupt traditional website development processes.

Disruption

The Coretomic Community-driven website production disrupts traditional website production by significantly increasing website functionality and control while significantly reducing production times and costs.  Hence, Coretomic Community Partners gain substantial productivity, competitive and financial advantages over traditional web development firms.