Medical Overview
The global medical industry is one of the world's fastest growing industries, absorbing over 10% of gross domestic product of most developed nations. It constitutes broad services offered by various hospitals, Physicians, nursing homes, diagnostic laboratories, pharmacies and is ably supported by drugs, pharmaceuticals, chemicals, medical equipment, manufacturers and suppliers.
Despite a suffering economy, the future perspective of the medical industry is bright, considering the expected growth in global demand and upsurge in investments. Several trends such as globalization, continuous investments in research and development, newer techniques of drug development and discovery, product proliferation, mergers and acquisitions are the key drivers of this industry.
The United States of America has one of the largest medical and healthcare industries in the world, comprising of more than 750,000 Physicians and 5,200 hospitals. The U.S. experiences approximately 3.8 million inpatient visits and 20 million outpatient visits on a daily basis.
Business Capitalization Opportunity
As a participant in the medical industry, now is the time to gain the competitive edge. By utilizing simple to operate yet advanced internet solutions, business operations can be streamlined, costs can be reduced, and productivity can be significantly escalated. In addition, business objectives such as increasing new patient acquisition and enhancing customer service can be accomplished at the web.
However, most medical offices and Physician practices do not effectively achieve these goals with their website solution. Simply having an online presence will not satisfy increasing client demands at the web. Business elements such as self-service control, 24/7 connectivity, and interactive communication are expected of a medical site by patients. An example of these demands is reflected in the growth of WebMD over the past few years. This quote comes directly from their Q2 2008 earnings report:
“Traffic to the WebMD Health Network continued to grow strongly with an average of 48.4 million unique users per month and total traffic of 1.1 billion page views during the second quarter, increases of 20% and 24%, respectively, from a year ago.”
Coretomic Medical
The Coretomic Medical team has been constructed of prominent medical professionals based in South Florida and across the United States. Coretomic’s medical focus is highly unique due to the highly trained and experienced personnel that are aligned with the company.
Coretomic Medical is composed of leading physician’s in Neurology, Radiology, Rheumatology, clinical research, and medical Imaging. Coretomic has assembled a panel of medical software experts to complete this exceptional team of professionals that brings a multi experienced approach to the medical software arena.
Medical Solutions
Coretomic Medical Solutions utilize the webspace as a tool that brings back end administrative tasks to the front end thus creating a self service center. The ability to use the website as a business tool provides tremendous value in the reduction of costs, greater patient care, and the ability to increase revenue in the most effective manner.
Coretomic Solutions
1.) Reduce Costs
• Reduces unnecessary phone calls into the office
• Provides forms ahead of time for patients to complete, thus reducing paper costs and eliminating wasteful use of time
• Manages patient leads and allows for low-cost communication efforts
• Decreases accounts receivable overhead with pay online
• Lowers the cost of hiring new employees
2.) Acquire New Patients
• Provide clear, accurate, and up-to-date information for visitors to the website – converting referrals into patients
• Collect lead information and allow for effective targeted marketing
3.) Retain Current Patients
• Continual communication efforts to current patients keeps knowledge and satisfaction high
• 24/7 connection to the business, accommodating all schedules
• Self-service access such as pay online
• Collect satisfaction data from current patients
4.) Improve Patient Care
• Resource center educates patients so that they may live healthier lives
• Providing forms ahead of time reduces wasted time and allows the Doctor to stay on schedule
• Allow for different levels of contact to occur based on urgency
5.) Control of the Business
• The practice is in complete control of the medical solution – thus in control of the business
• Remove dependency on unreliable webshops or IT guys and place control in the hands of the practice
• Empower the practice to most effectively utilize its resources
